Tuesday, December 28, 2010

New Years Resolutions: Just Do It

New Years resolutions - something we can all relate to. Every year we decide to raise our glasses and make a declaration of something new or improved we wish to accomplish. We always say, "this year is going to be different" or, "this year, I'm going to try something new". This year, we all need to take a step back and genuinely say, "this year, I'm going to actually do it". Believe it or not, this is actually a very simple philosophy. We put it to the test by instilling this idea into our own practices this past year. As a small and growing business, we've put a lot into solidifying our mission, and then putting our goals into action.

For 2010, we felt that sustainability was a good word to use to consolidate our goals into one solid idea. Once we sketched that out, we set out to the field to carry out our mission. As each month passed by, we were able to accomplish tasks that had an impact on our business, and on our environment. From recycling methods and energy efficient equipment, to organic snacks and local ingredients we've done alot to come this far. We even teamed up with multiple charities and non-profits to extend an even longer hand.

So I'd say, it's been a pretty good year. We did a lot in 2010, and now it's time to do even more. It's always gratifying when you can set out to do something and then actually, well, do it. Let's keep this mentality for 2011. Make your New Years Resolution a reality. Besides, we all only have one year left to live right? At least according to the ancient Mayan calander and that unnecessarily epic 2012 movie. 

Friday, December 17, 2010

Farm Fresh Friday Dec. 17th: Organic White Button Shrooms'



Today's the day for a shroomy farm fresh Friday! We've got some Organic White Button Mushrooms from Madura Farms, who specialize in mushroom farming. And if I do say so myself, they sure are cute as a button!

Native to grasslands in Europe and North America, Button Mushrooms are one of the most commonly consumed mushrooms. When mature, the button is known as the Portobello Mushroom - making this mushroom pretty unique as it's name changes as it matures. Button mushrooms are high in vitamins B3, 5, and vitamin C - eat up, shroom on!

Tuesday, December 14, 2010

Charity:Water

​Charity: Water is a non-profit working to bring clean, safe drinking water to people in developing nations. And essentially, it all started with a birthday party.

​A couple of years ago, founder of Charity: Water Scott Harrison was working quite successfully as a professional NYC club promoter. At age 28, he suddenly had an epiphany and decided to volunteer for nine months on mercy ships as a photo-journalist. And so, he embarked on his journey to India and Africa where his ship had 3,000 available slots to offer health aide to those in need – 7,000 showed up. As difficult as this was to deal with, he continued to travel from town to town, continuously becoming more and more affected by the situations at hand. Once he returned home to the states, he decided something had to be done – he wanted to  make a  d i f f e r e n c e. He had an exhibition of his photos from his voyage and then, he started planning his birthday party.  Being that he used to do this professionally, gathering a crowd for his big day was a simple task, but this time, it was for a much bigger purpose. Instead of asking for gifts for himself, Scott asked that each person donate a mere $20. 700 people showed up, and everyone donated. He was able to build six wells in Uganda to bring clean and safe drinking water to the people. It was that very moment that Charity: Water, was born.

​We’ve teamed up with Charity: Water because we believe that water is a basic human right. Clean and safe drinking water is something that no one should be deprived of, so we’ve decided to do something about that. Unsafe water and lack of basic sanitation cause 80% of all sickness and disease, and kill more people every year than all forms of violence, including war.

​For every $20 we raise, Fresh & Co can build a water pump for a village in Africa. In Africa, the people say that “water is life”. Help give life to those who suffer without it. Please, donate $1 today.

Friday, December 10, 2010

Farm Fresh Friday Dec. 10- Carrots

Hey everyone! Sorry about the lack of video for todays Farm Fresh Friday! We had some issues uploading the video so today we'll have to rely on the power of words.

We'll be serving Carrots (yellow,white,orange) from Migliorelli Farms in Tivioli, NY

Today seemed like a good day for some good ol' Betaceratine :) stay warm everyone!

Tuesday, December 7, 2010

New Store Opening!

To Our Fresh Following:

As a small and passionate business, it is our goal to grow to be accessible to all sorts of neighborhoods with all sorts of people. Tomorrow, we'll kick off the soft opening of a new addition to our list of locations! Coming to you on West  57th Street & 6th Avenue, a new Fresh & Co will be born.

Some cool things to expect will be our newer products such as the Wai Lana Yogi Chips as well as the Kopali Organics. Our menu will continue to rock on with it's current dishes but something completely new to expect will be Hint water! The newest edition to our fresh item list. You'll notice a slightly more relaxed look for our frontline employees with new fresh t's and awesome aprons - custom made, and wonderfully embroidered.

But my personal favorite part of this new store will be our social media podium. Equipped with an iPad, we'll be able to be plugged-in to social networks such as twitter and facebook from an in-store level. Also, if anyone is curious about what Fresh is up to as far as twitter, blogging, etc. they can be easily shown right then and there!

We hope everyone gets a chance to check out the new store, and we hope to see some new fresh faces!

From,
The Fresh & Co Team

Friday, December 3, 2010

Farm Fresh Friday Dec. 3rd - Scallions



Hope you all had a wonderful thanksgiving! For todays Farm Fresh Friday we've got fresh, and vibrant green Scallions from one of our favorites, Migliorelli Farms from Tivioli, NY








Harvested for their taste, scallions are milder than most onions, making them an excellent choice for a delicious, yet suttle flavor for your salad!