Thursday, June 23, 2011

The Great American Bake Sale


As many of you know, we here at Fresh & Co. have been working with the terrific organization, Share Our Strength, to help bring an end to childhood hunger. This past Tuesday, the 21st, we were part of the TwEAT OUT in support of the Dine Out for No Kid Hungry. We were able to reach a myriad of people; from influencers in the food world like chefs and celebrities, to directly reaching out to restaurants themselves. We helped get a lot of attention, for an extremely important cause. We’d like to take a moment to say thanks to the great number of you who reached out on Twitter with us. As part of the #nokidhungry movement, we sent over 5,000 tweets and reached 40 MILLION impressions. Thank you, thank you, thank you!

To keep this alive, we here at Fresh & Co. are asking for your time with another effort, the Great American Bake Sale. Please consider this call to action. We are all busy, I get that. But this is a great opportunity to make this a group event in many ways. Whether it’s with your kids on a lazy summer day, or maybe it’s something bigger like a church or civic group you are in. Through the efforts of such programs like the Great American Bake Sale, Share Our Strength was able to provide more than 150 grants totaling more than $1.1 million across the country to help connect children with meals this summer.

Do it when you can. Do it where you can. Please consider participating in the Great American Bake Sale this summer. Sign up today. We can end childhood hunger by 2015.

Wednesday, June 15, 2011

WE NEED YOU! To Help End Childhood Hunger


 We Need You…

Remember that call to action for the old Army ads? Well we have a new mission for that statement and a powerful army to build in joining us in ending childhood hunger. For the second year we have joined up with Share Our Strength’s No Kid Hungry campaign to combat this by 2015.

Now, how do we do that? We need to enlist you, our followers and guests to getting your favorite restaurants to get on board with helping raise money for the No Kid Hungry campaign. The bigger the army the best chance we have of raising the projected 3 Million dollar goal for the Dine Out program.

Why are we asking you to speak to our competition and other restaurants? Because it’s not about competition in this matter it’s about collaboration. There are no boarders between us and other restaurants when it comes to making a difference. There is no room for selfishness, only the bottom line results we can achieve together.
 On June 21st we will be joining a national Tweet-Up raising awareness for The Dine Out. We will be tweeting under the hashtag #nokidhungry in an effort to get on the boards as a trending subject. We need you to RT our alerts to your Twitter followers to get them on board and raise awareness.
We can’t do it alone. We are stronger together.

The person that get’s the most of their followers to Re-Tweet to their followers using your twitter handle, the #nokidhungry hashtag and @freshandco in the subject line wins lunch for you and 3 of your friends at any Fresh & Co.! The more they Re-Tweet that info the more points you get! Simple. We will track it from this end.

Then in September during the Dine Out program we will be raising money in our store through specially selected products where the proceeds will go to Share Our Strength. Just with the purchase of one of our salads or sandwiches will be enough to feed between 65-80 children.
For more information please visit

 A great example of why this is so important can be seen here in this piece by "60 Minutes"

Wednesday, June 1, 2011

New Month, NEW Sandwich of the Month and Seasonal Salads!


MAN!
Do we have a busy week here at Fresh and Co.! It’s the top of the month and that means there is a NEW Sandwich of the Month as well as NEW Season Chef Designed Salads!

Ok, you can stop jumping for joy and start getting down to the business of ordering and enjoying our healthy and delicious options.

First up is the BRAZILIAN BBQ STEAK SALAD: Crisp romaine lettuce, Flat Iron steak, crispy onions, ripe avocados, tomatoes scallions and red beans in our amazing homemade Chimichurri Vinaigrette.







Next is WASABI TOFU SALAD: Again, crispy romaine with Grilled tofu, julienne carrots, scallions, wasbi peas, red radishes, cucumbers in our homemade Sesame Ginger Tahini Dressing.








Last but not least is the  THAI CHILI SHRIMP: Succulent grilled shrimp, spinach, cucumbers, carrots, red peppers, red onions, cilantro in our very own Sweet Thai Peanut Vinaigrette










I don’t know about you, I’m thankful that there are 5 days in the work week so I can get all of them in during the week!

Also arriving today is our NEW Sandwich of the Month, The Deviled Turkey Ham with Butterchip pickles and frisee. I’ll let the picture now speak for itself…

Did it say enough to you? I know, I heard it calling me too!

Now go forth and tell all your friends about what is FRESH at Fresh & Co. this week!