Tuesday, February 7, 2012

New coffee in our stores: ¡Tierra! blend from Lavazza; delicious and sustainable

 Hey Fresh Faces,

Continuing our commitment to the environment and helping the community, we are so excited to roll out a new coffee blend in all of our stores. Since last week, we have been serving the ¡Tierra! blend from Lavazza. ¡Tierra! is the sustainable development project undertaken by Lavazza to support three communities of small coffee growers in Latin America with the ambition to combine product quality with improved living conditions for coffee growers.

¡Tierra! comes from farms certified by the Rainforest Alliance, the international non-governmental organization active in promoting sustainable coffee. The product is an excellent blend of 100% washed Arabica coffees. ¡Tierra! is highly aromatic, with a light fruit acidity, and delicate but sweet notes.

Have you tried our new coffee yet? Make sure to grab a cup this week, and as always, let us know what you think!


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